01
Define the task
Be precise about what the AI is expected to understand, generate, recommend, or do.
MVP Development
The MVP isn't a roughed-out prototype. It's the smallest complete product that can test the core value proposition with real users. We scope ruthlessly, build for learning, and preserve the architecture needed to keep going if the signal is real.
14 years building production software for


















A conventional MVP asks whether users want the product.
An AI MVP has an additional question: can the system perform the required task reliably enough, with the available data, at an acceptable cost and latency?
We answer that before building a polished product around an assumption.
01
Be precise about what the AI is expected to understand, generate, recommend, or do.
02
Use examples that reflect the real workflow, including difficult and failure cases.
03
Measure how the current process or simplest viable approach performs.
04
Test model, retrieval, workflow, and architecture choices against the same problem.
05
Set the quality, reliability, latency, and safety bars that determine whether the capability is viable.
06
Understand where the system is uncertain, wrong, slow, expensive, or unsafe.
07
Decide which cases need review, escalation, or manual completion.
08
Estimate model usage, infrastructure, review effort, and operating cost.
09
Only after the capability is credible do we wrap it in the product users need.
De-risk the unknown thing first.
Real, not hypothetical. We shipped JouleBug in six weeks for an Earth Day launch, and built Amplify's tablet learning app in six months for K-12 students across the US — MVPs that became products real users adopted.
Start with a free MVP roadmapping session — we'll pressure-test your riskiest assumptions, scope the core journey, and map the fastest path to something real users can try.