Built the iOS app used by 5,000+ Verizon Media advertisers to manage campaigns on the go.
Case study
Verizon Media's advertising customers and account managers needed to run campaigns without being tied to a desk — and to see exactly how a mobile ad would look before it went live. We designed and built Verizon Media's first iOS app for their Ad Platform, giving advertisers a way to manage and optimize campaigns on the go and preview mobile creative directly on a phone. The app is now used by more than 5,000 Verizon Media employees and advertising customers. Its simplicity is what people respond to most, and the ability to preview mobile ads on the device itself has helped advertisers tune creative and increase click-through rates.
Product
How we'd build this today
Technical
Cortex maps the ad-platform APIs before UI work; the 85% coverage bar becomes an enforced validation contract, not a manual daily check.
Business
The progress visibility Verizon got is now standard on every engagement, not something built case by case.
This project predates Cortex — this is how we'd approach the same problem with it today.
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