Redesigned India's #2 travel app — mobile bookings exploded within two months of launch.
They needed
In May 2012, Yatra updated their mobile website to work with WAP- enabled handsets because mobile adoption was rapidly growing in India. While the apps caused a small bump in revenues, Yatra realized less than 0.5% of total revenues from mobile. Six months later, the CEO of global travel industry leader Expedia said “Today, most of our sites are seeing 20% or more of their transactions coming from
We built
To provide Yatra’s customers with the best experience across ioS and Android devices, CognitiveClouds’ design team created unique user interfaces for iPhones, iPads, Android phones and Android tablets. Small tweaks like removing back buttons on Android created a native feeling experience. The visual design (look and feel) was customized for each OS and over 500 wireframe screens and visual design
The result
Yatra’s mobile revenues continued to plateau for the six-months during which the apps were designed and built. These apps were highly anticipated and within two-months of launch, mobile bookings exploded from 0.5% to 16% of overall revenues. By delivering Yatra’s apps on-time and on-budget, CognitiveClouds exceeded Yatra’s internal goals and grew their mobile revenues 32 times within eight-months
Product
"Within two months of application launch, mobile soared to more than 16 percent of overall revenues from [a] mere 0.5 to 1.0 percent. Our ratings on the App Store soared during the initial months."
Abhilekh Kumar Vice President, Mobile Products, Yatra.com
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